4 step formula empowering B2B Tech companies to rapidly grow their customer base.
- 4 days
- Online & live
- Small group
The only online programme that will empower you to turn volumes of strangers to potential customers, build brand awareness and drive sales traction through supercharged lead generation.
Join our waiting list for the next programme running in 2022.Add me to the waiting list
Join our proven programme
Kickstart is a live online programme that teaches you our tried and tested approach to generating a sustainable pipeline of hot leads that will quickly deliver the sales traction that your business needs.
Under the guidance of two highly experienced, successful and respected growth marketers, Roisin Garland and Leanne Jennings, you’ll learn the systematic way to reach volumes of prospects around the world and convert them to hot leads to rapidly grow your customer base.
Leave behind the frustration of trying to achieve sales traction through organic growth and embrace the immense power of a laser-focused, action-based strategy combined with marketing automation. With Kickstart, you’ll discover the proven strategy and practical tools that will empower you to confidently run successful lead generation campaigns that deliver rapid and repeatable results.
This programme is specifically for you if…
- You are a business leader, sales manager or company director with limited marketing experience but a pressing need to grow your business.
- You are a marketer who wants to update your skillset with a knowledge of leading growth marketing strategies.
- You are launching new products or targeting new markets (verticals/
- You have an innovative and viable product with international appeal and need to grow your sales fast.
- You need to build brand awareness to get your product to a global market but your marketing and sales team is small (maybe just you) and doesn’t know where to start.
- You’re hungry for success but worried that you’re wasting time and money on taking the wrong marketing approach.
- You’re tired of high-sounding marketing theory and just want to do something that works.
This programme will empower you to supercharge your lead generation and drive sales traction. You’ll:
Discover a laser-focused, proven strategy on how to grow your customer base
Master a tried and tested
approach to finding and
securing volumes of prospects
Acquire know-how to create
tailored content that helps
generate sales-ready leads
Understand how to use the power of marketing automation for lead generation
Develop the skills to deliver successful ongoing lead generation campaigns
Acquire know-how to create
tailored content that helps
generate sales-ready leads
Ro and Leanne are a marketing leadership powerhouse! From startup beginnings, they cemented Wombat’s reputation as a market leader within financial technology, from launch, scaling and growth right through to acquisition by NYSE ($200m).
Danny Moore, CEO at Options IT
(previously Wombat CEO)
We’ve worked internationally across financial markets, healthcare, software, automotive and recruitment in both the public and private sectors, in highly competitive product and services markets.
From company start-ups to international product launches, serious brand building, acquisitions, multi-million pound exits and high profile stock market flotations, we’ve a record that speaks for itself.
You’ll get the benefit of our 40 years’ combined experience of working in international companies. You can trust us to make it happen for your business. We know this stuff.
Our customers tell us that our insights have given them a renewed focus and the ability to rapidly grow their customer base without growing their team.
“Having worked with Grand Scale we now have a repeatable and predictable process to scale our lead generation to reach our global customer base without having to invest huge amounts in a scaling team. I couldn’t recommend the program enough to any company that wants to scale.”
Daniel Crawford, Founder at Axial3D
“At a key period in our company’s growth, Ro provided pivotal strategic marketing leadership to our business, strengthening relationships with key international customers and stakeholders.”
Paddy O’Hagan, CEO at Neueda
“Ro and Leanne challenged our preconceptions and understanding of our buyer persona and encouraged us to consider and improve our messaging. They also upskilled the team and we now feel empowered to deliver a series of campaigns that will help the company meet our goals.
Kieran Seaward, Head of Sales at Datactics
Every pound invested in marketing has a triple return for a young company. Marketing is your most potent tool and will deliver the highest return on investment.
Here’s what the Kickstart programme covers:
Over two weeks, in just four morning sessions, you’ll master the four steps in our proven approach for rapidly growing your customer base:
First you’ll decide what your campaign is going to be, who your target customer is, what market (vertical/geography) you are going after and your ultimate goal. Using our unique template, you’ll find out how to get a deep understanding of your ideal customer.
Knowing your ideal customer is THE most critical element of creating a winning lead generation strategy and a successful marketing campaign.
The second session focuses on prospecting. Over 40% of sales professionals cited prospecting as the hardest part of the sales process (HubSpot Study).
You’ll learn what a sales and marketing funnel is, the difference between an organic and supercharged approach and the power of email marketing supported by social media. And you’ll get top tips and guides about the latest tech tools and prospecting systems to ensure you reach the right prospects fast.
Here you’ll focus on building a content creation strategy and discover how to develop content that converts strangers to customers. Content fuels every phase of the customer journey but developing effective content can be challenging. We’ll show you how to get the right message to the right person at the right time, every time.
Finally you’ll be introduced to the power of automation. We’ll present a range of marketing automation tools that you can use and advise you how to pick one that suits your needs and budget. And we’ll provide a blueprint of how exactly to design your campaign workflow within your chosen marketing automation platform.
You’ll gain the insights and know-how that we’ve built up over decades of leading hundreds of successful marketing campaigns to help tech innovation businesses grow their customer base.
Why choose Kickstart?
We know this probably isn’t the first online marketing programme that’s come your way. If you’re thinking “this sounds amazing”, but you’re still a little skeptical, let’s recap on what Kickstart offers:
A live, interactive online programme delivered by acknowledged experts in the field of growth marketing. Not theorists, but people who have been there, done that, got the scars and the big wins and who will empower you to implement the exact formula you need to grow your customer base.
An action-based programme that is tailored to B2B technology innovation companies so you’ll be sharing the experience with a group with like-minded peers.
A limited number of participants on each programme allowing Leanne & Ro to get an understanding of each participant’s business and goals.
A key deliverable of a concrete strategy and action plan that will produce immediate results.
Valuable takeaways in the form of best-practice templates and toolkits.
A dedicated FaceBook private group for the duration of the programme to enable networking, Q&A and support from Leanne and Ro outside of the programme sessions.
Our workflow blueprint that gives a step-by-step approach to building an automated, high converting, lead generation campaign.
A sustainable strategy that will empower you to consistently deliver high quality leads – a crucial investment in your business’s growth.
Just 12 hours of your time required over two weeks. (Sessions run 9am–12 noon)
On the fence? What if we told you it’s risk free?
We’re so confident about the power of our online Kickstart programme that we’ll give you your money back if, after the first session, you feel this course just isn’t for you.
Need few more reasons why you should sign up today? Listen to what our clients say:
"Bottom line is - we are getting in front of more qualified people!"
Questions other companies have asked before jumping on board
Is there a default time zone the programmes are held in?
Who’s on the course with me? Are there opportunities to network?
Who are the trainers?
When does it start?
I’m not experienced in marketing; will this be too advanced for me?
Do I need a marketing software tool?
How much support will I get from Ro & Leanne?
How is the programme delivered?
I’m going to miss one of the sessions, should I wait until the next programme begins?
Are you ready to Kickstart your sales and marketing?
Do you want to lose the frustration, stress, exasperation and that sinking feeling when your latest marketing efforts fail to deliver the sales traction you need?
So why not invest two weeks of your time for a future of confidence, success and pain-free, 24/7, supercharged lead generation.
Can you afford not to?
We’re excited to get the chance to work with you on transforming your sales and marketing approach. Our sleeves are rolled up and we can’t wait to share what we know with you and see your company achieve the success it deserves.